Lenny and his team should get to even more trade shows where the purchasing agents are. If they could even get this product shown to a lot of mid-cap companies that would be huge. That's the first step toward getting a foot in the door with the Fortune 500 companies. Imagine if a company could carve out a few hundred thousand in savings in ink alone or even more.
Mid to large sized companies along with TV informercials should be this companies target. They could still to MLM too but it should be in combination with the other actions.
We don't know though, that could be their plan. I e-mailed them about doing QVC and advertising to even larger businesses. Who knows what's in the making.
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