I think most of the answers to your questions can be found in the stickies. Smokyceo has posted the game plan for the company, short and long term in there.
SheepDog is right, most of the info is in the stickies. BLUF though, in regards to WW ... Eddie and team have the means to maximize capacity right now through other distribution methods, but they're not as profitable. It is highly likely that WW alone will max out existing oven capacity and provide revenues to order a full size oven.
Check out all the stickies...this is no "narrow net" that's being cast. I think you'll be pleasantly surprised by the broadness of Eddie's plan.