What the CEO does is right there in front of everyone's eyes. He has worked very hard to place the company at the front pages of Google. He has worked like crazy to construct all kinds of pages for the company. He is working very hard to bring the PPS at par with shareholder value. At the same time he must obtain the necessary finances to built up the company. Don't forget how hard he works with sales and inventory by himself! HE NEEDS THE MONEY! That is why he issues stock. That is why he has gone public. You need money to develop a company. It is an extremely difficult task for anybody today. Virtually, thousands of companies go bankrupt EVERY WEEK in the USA. All IMO, of course.