From your article:
Many Cosmetic Surgeons have already discounted the relative merit of Azficel-T as similarto Juvederm and Restylane only 10 times the cost. So it may be too premature to put the nail into the coffin of current popular options for chemical fillers of deep wrinkles and tissue folds. High end consumers looking for a ‘natural’ product created from their own cells rather than a chemical mix may arise, but will the lengthier, and potentially more costly, process put them off?
So back to my old question, how they will make money and be competitive at this price ?