If you had a family member who was looking to invest, would you have them watch the MoneyTV spot? Honestly?
Do you think that heads of radiology departments would be impressed or repulsed by the knowledge that the CEO of the product they were considering would be on MoneyTV?
Wouldn't the money be better spent on getting a radiologist to write up a white paper for a peer reviewed journal as every other legitimate device company does?
Fact: MTV cost about 14K for 3 months of coverage.
Fact: Its a paid promotional tool and has nothing to do with CC's, SH meeting or relevant events that transpire. Its just a snake oil show for the weak minded.
Fact: You can limit CC to number of lines and cap your costs accordingly. Dean just chooses not too. I've seen hosted CC for about .10 cents a minute per line. At 300 lines that's a whopping $1800 or equivalent to maybe or two spots on this pathetic show.