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codie

08/11/11 10:37 AM

#9043 RE: Cowboy200009 #9037

There's the spin. Pretty weak though.

This was a very specific video segment detailing supplementation a Musclepharm sponsored athlete uses. Not a single thing was mentioned about Musclepharm. Zero - nothing.

The supplements Rashad showed he uses were definitely not Musclepharm supplements. Reminds me when Musclepharn announced the signed Michael Vick and he was on CNBC promoting another supplement company.

What will be your excuse when Michael Vick is not wearing Musclepharm gear in post NFL interviews?

My point is Musclepharm has wasted a lot money sponsoring athletes who don't even use the products and never mention them in prime interviews.

Paying for a logo on the but of fighters does little to sell product. Unless you have a direct interest in Musclepharm you have no idea what their logo is.

If your prime marketing efforts is sponsoring athletes you need to make sure these athletes are promoting your products every chance they get otherwise you are throwing money away.

Musclepharm knows how to spend your money so they can hang out with 3 tier athletes but product promotion they know nothing about. Successful marketing takes more than just throwing money at athletes. When you sponsor athletes it takes a coordinated and cultivated effort to make it pay off.

Spin that.