I have to strongly disagree kind sir.
So, you are saying Mcdonalds and Toyota that expand to other countries does that because they are total failures home?
On the other hand crappy supermarket next door that is about to go out of business is considering expanding abroad? No!
This is retarded. No, seriously - it really is.
The way you do business is to shoot as much crap as you can and hope some of it sticks. CKGT has very good record in this sense by the way as 70% of products they have had are a success. Chineeze one pretty much has already proven to be a success (see 10-Q) and I think there is a good chance Russian campaign will be a success too. In any case if i understand correctly - we are getting this shot for free. Can't beat free man.
They use other company to produce and another company to promote and distribute. What exactly you need to spend big money on here?
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