You do understand that PVSP is only selling the service, not the phone, right? PVSP doesn't produce video phones. You need to analyze this by looking at how many subscribers PVSP signs up and the net profit per subscriber.
From now till October that's what makes me wonder. Why announce that now? Me thinks there trying to limit shares added to the O/S I do remember reading that somewhere.... Either way looking at past runs I don't think they will take it down yet.