That's because the Restricted Stock is getting the 10/1 split as well. CVSL managment is getting a haircut too. SO all there shares go back to the treasury.
There not doing just a common split there doing a Total Split.
Tom's 125 Mill turns to 12.5 mill
Davids 2 mill turns into 200k Mikes 14.4 turns into 1.44 mill
Joseph S 11.7 turns into 1.17 mill
Joesph B 11.7 turns into 1.17
All those shares go back into the treasury. That's a total of 184,680,000 going back to the treasury in restricted shares. If my math is right.
If your going to the Nasdaq No Big investors wanna see the CEO owning 125 Mill shares. they can respect 12.5 Mill.