Viacom owns 20 percent, or approximately 11,991,172 of the 59,955,862 outstanding shares of ProElite (PELE) which are currently trading at 48 cents each after sitting at a penny for the past three years since EliteXC folded. At the height of EliteXC’s popularity, the ProElite’s shares routinely traded at $15. A resurgence of the company aided by a deal with Viacom, would mean that for every dollar they can raise the stock purchase price by, the media conglomerate could stand to earn close to $12 million U.S.
PELE
Exclusive: ProElite On the Verge of a New Broadcast Deal With CBS and Showtime