i would almost always agree with you on this, but in this case Jessica has said there is more great news coming this week. and since she has also stated that she is only PR'ing done deals, most here think it will be good for PPS.
there are several things that we know it COULD be about, FL distribution, desserts, august production run, more BIB locations.
then there are lots of speculative things being thrown around as well. Either way, if the news is about another locked in deal for any products in which there will be more revenues for 3Q it will have a very positive effect on the PPS.
GLTA! GO HFBG!