Could be a stategy to increase the customer base. After all it's all about value and getting the most for your $'s. When searching catalogue and Internet what do most of us search for? Price 1st then product comparison. I like it. Will get more eyes on accubrite and an increase in market share!
I tried the link but it did not work so I went to the site and found it. Here's the link directly (just copy and paste onto your browser) to the product in case anyone wants to take a peek: