I agree Jags, but Sheets has Ray Rice, Lebron, and Amare allready. I will say Vick and Double Eagle is all over Espn and Yahoo.
I heard about Sheets for the first time yesterday. I owned Double Eagle all the way up until this morning. The first thing I did this mornign after watching the WSOP last night and checking out takeasheet.com was SELL.
The Product has absolutely nothing to do with which company will prevail. It will come down to presentation. Most likely Sheets will sell to Gatorade(also Lebron James endorsed) and it will all be over.