The bottom of the page has it clearly stated as a FELONY in the state of Florida.
"Over the past few years, many states have enacted legislation prohibiting loan brokers from charging an advance fee. In Florida, assessing or collecting such a fee is a felony. There are some businesses such as banks and credit unions which are exempt from this prohibition. In Florida, contact the Office of Financial Regulation to determine if the company you are dealing with is acting legally."
That's why those complaints got my attention and why I provided the links and checks on my prior post.