I saw that initially which is one of the reasons this product got my attention. Totally appreciate the no additives/preseratives. I still would like to know the amount of actual sodium in a serving size for finished product and if any color is added if it is in fact farm raised or if that falls under additives and there is no color added. I will check website later tonight and if not I will be ordering my own in anyway this week so I will see label if it is listed. Very excited..everyone gives it good reviews with and Eddie's background I have a feeling I am going to love it too. Good product is key and this is all sounding very promising.