But not to mention this clear and simple thing....eveyone and there dog(punn not intended)knows of Mike Vick just because of his past and his performance as an athlete. So in a nutshell everyone around him will be taking an eye at this company and there products..
Ill look up the article again, but from what i read, the body armor gear he wears sponsered him after the fact and exp. a 1000% climb in sales or more and climbing
As also quoted by another poster "Vick would have a social media responsibility with the company, and the ease with which he works with MusclePharm executives would help determine whether or not the third year is picked up."
It sounds like he has made a phenomenal comeback as well which will contribute to his brand success and any brand he is associated with including Muscle Pharm once this Deal is closed.
"He resuscitated his career with a stellar season in 2010 for the Eagles, throwing for a career-high 3018 yards and running for another 676 in only 12 games.He made the Pro Bowl and was named the Comeback Player of the Year award by the AP and Sporting News."
He has also been signed for Endorsement Deals with number of other company's since his return including Core Synergy, Unequal Technologies and his biggest one NIKE.