At my first glance at reading that, I misread it as though there was a "d" at the end of "new." Come to think of it, that may have some cobranding marketing potential for you. You ought to give Hef a call.
Since I'm not a fisherman, I've just been wondering....of all the pictures out there with everyone holding up their favorite fish.....of the pics there, who is holding the most impressive one? Which picture is the one that is making everyone else jealous?