Ah they are throwing some serious money against it, that is a good sign indeed. It seems they want to make a good first impression once they reveal their next news, probably anticipating big attention.
This is the kind of stuff that is great to see. Little things like this are triggers to me that we are on the uphill slide(with s4s's engine pulling us along! :), and about to get a whole lot better. I would expect the new website to be done in a couple months and bet (230,000 shares of betting :) we are gearing up for the big time guys soon thereafter - hold onto your seats boys!