"30 million shares around today's rates, for fun let's use .10 cents per share."
The only reasonable rate to use is the rate at the time the shares were given. Anything else is wildly inaccurate.
As for diluting "directly into the market as you go", to avoid spending much of your time just managing the financing you would need a standing agreement with someone to do it on a routine basis. And whoever such a standing agreement is with would want some influence on your PR to avoid you just releasing a fluff PR just before every stock sale to jack up the price you get. And guess what? You then wind up with an agreement much like the one KBLB has with Calm Seas.
Whether the price may be a bit much for the PR is a realtively minor matter IMHO, considering the benefits in the arrangement plus the fact that KBLB may be getting revenue by early next year (or even this year) and, because of the line of credit type agreement be able to reduce the amount it draws by that much.
Early biotechs have to get money somewhere. Because they are high risks they cannot get conventional loans. IMHO the Calm Seas agreement compares pretty well with what most similar companies get.