There is a company by the name of NeoMedia Technologies that will be launching their PaperClick and Go to Market suite of products including Word Registry and Name Registry very soon. Please feel free to view their ABC and NBC news coverage video's at the bottom center of the link below as follows:
John Battelle was named a "Global Leader for Tomorrow" by the World Economic Forum in Davos, Switzerland and a finalist in the "Entrepreneur of the Year" competition by Ernst & Young. He holds a bachelor's and a master's degree from the University of California, Berkeley.