i suppose its just a question of where to put your money? Ecigs will dominate the market eventually. matter of time in my opinion. how else could it go? a retail worker told me a few days ago that Camels cigs will now have pics of victims on them. i.e. hole in throat !!! (mandatory for 70% of labels on packs of smokes) just need to find the companies that the big boy tobacco companies wanna buy out riiiiiiiiight?