Nice post Ken, I was curious as to how sales for the perfume might be? Thirty million projected the first month for the perfume, heck 'we' might do 100 million for phoneguard!
That launch was pr'd prior to the actual launch date, and teenage girls were camped out in front of Macy's since the tuesday before (the launch was on a thursday). That's why there's a question about what we'll get tomorrow. JB was on letterman, the View, etc, the week of the perfume launch. In some ways this link has me more concerned that we won't have a real launch tomorrow. We see how the JB pr machine works when they're really committed.