I pointed this company out to several of my investor friends, some who work for VC and investment banks like Bain & Co. To say the least, they were interested in the company/product enough to want to speak to Roth. So I passed Roth's contact info to them. Will be interesting to see if anything comes from it
They're smart guys, but it doesn't take a genius to see the potential here. I'm betting SFIO won't struggle too much to lockdown some VC. Unique product, patented, huge market potential, in a health-conscious socioeconomic climate that's slowly disrupting big tobacco