I think this statement is pretty far off Pauly, and for many reasons. Simply getting nicotine on our lips from contact with the filter? You do realize how silly that is right? There is clearly something more than psychological going on when using this product. And why would this be smokers option with warm air? It has nicotine. Doesn't make sense. Lastly, how is the nanobead tech fluff? If anything, based on your statement, the nanobead tech would be the only thing that isn't fluff.