Everything that you said is true, except it being understandable for some to get discouraged if it doesn't. Why? Product hasn't launched yet. I seriously hope whoever is "discouraged" because Justin Bieber doesn't spend 30 minutes talking about PhoneGuard on his very next TV appearance just sells their position and moves on. Sorry, he has a perfume launching NOW, pretty sure that will be his focus. His next product launch after that is PhoneGuard, unless I'm missing something, so we have to give it a little time. I am 95% sure he won't mention PhoneGuard. No reason to yet. "Oh that's cool Justin, where can we buy it?", "Uhhh you can't yet until a few weeks from now".