I think he read it the first four times it was published. I did a little math counting all the vehicles in the parking lots of all the "first rate" Expo Holdings "major retailers" you're describing (prevaricatively) in those pictures. Assuming they are all open 16 hours a day, half six days and half seven days a week and each customer was there for an average of 15 minutes. Assuming one out of every 400 customers into a hardware type store like those pictured buys a doghouse, that would be...ahhh, about 11 doghouses a year. Total. Hmmm, that's going to move at least another $500 to the bottom line at an estimated expense of only about $15-$20K. Looking good...no looking GREAT, LMAO! IMHO.