That right there is a huge market SFIO hasent even tapped yet. I myself am a menthol smoker, Newport 100's to be exact. The only thing holding me back from placing my order, is the lack of menthol as an option. Once this is solved I'm in, and placing that order.
There is heat. I get heat with *almost every drag. Filters should be modified to allow more air to flow through so the sensor that activates the battery gets activated a little easier.