Ritchis 57m shares were issued without registration filing (i.g. REG-D). 57,000,000 shares to Jeff Ritchie, on September 28, 2010, in reliance upon the exemption from registration contained within Section 4(2) of the Securities Act of 1933. www.otcmarkets.com/otciq/ajax/showFinancialReportById.pdf?id=53357
That means the certificates have a restriction signing and the transfer agent will not put the shares into street name except under RULE 144. Do you know Rule 144? I think no...These 57m shares cannot be sold for at least one year. After that only with major limitations. Thats the reason why these shares are not in the float.
That further means Ritchi, the CEO, will hold sig. nummber of shares for longer than the last hype.;-)