My speculation for the moment; SFIO is definitely about to become official, completely operable website and shipping, those objectives are probably complete, so I imagine as soon as the starter kits arrive (fast shipment according to the PR) that re/al will be 1st advertised on the internet (this week), and then from there we will be even stronger. As Yoda always says, the PPS is so manipulated it's just an imaginary number at this point, or it does not tell the truth. With the updated website, importation of starter kits and filters, I find it a tad bit strange the PPS would dip at the same time. Some people are loading up IMO