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kathleensue

06/09/11 8:52 AM

#13884 RE: 1971 #13877

His perfume is not out yet but buzzing for a while now...hard to know what kind of marketing they will do for Phoneguard. Most think his ad for Someday is not so good however he sells out of everything he touches.
"WWD estimates sales of "Someday" may top $30 million in its first year. According to Forbes, the late Elizabeth Taylor's "White Diamonds" sold $54 million worth of scent in the last year alone. Derek Jeter's "Driven" cologne netted a stagger $27 million, while Beyonce's "Heat" perfume did $21 million in sales."