Good to see that someone else actually scratched the surface here. I have always said the devil is in the details, not what the company releases for news. Fortunately for us all the digging that needs to be done is in that pesky report that no one here seems to acknowledge.
Never get all of your information when you are in the buying process from the individual that is selling you the product. In this case the stock is the product not the actual cones.
And there my friends is where the fundamental problem lies. More stock sold than cones.
Good luck, I am sure you will get fluff eventually and the stock will pop up to the 200 MA.