Travelzoo Getaways Delivers 28,000 Room Nights for 40 Upscale Resorts
keep any eye on this one just came off the recent HOY $103
Travelzoo (MM) (NASDAQ:TZOO)
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Today : Thursday 2 June 2011
Travelzoo Inc. (NASDAQ: TZOO), a global Internet media company, announced today that 40 upscale resorts have sold more than 28,000 incremental room nights through its new Travelzoo Getaways program. Travelzoo began testing the Getaways model in March; the new program alerts Travelzoo subscribers to upscale getaways within a two-hour drive or short flight from their home airport. Getaways typically include one or two nights at an upscale resort, with a fine-dining experience or a flexible resort credit to encourage Travelzoo subscribers to experience the resort's full amenities. Travelzoo Getaways uses the same booking mechanism as Travelzoo Local Deals, where Travelzoo subscribers purchase a voucher from the resort through the Travelzoo website and then book their stay directly with the property.
Forty upscale resorts have now participated in Travelzoo Getaways across North America and Europe, including: The Borgata in Atlantic City, Essex Resort & Spa in Vermont, Timberline Lodge in Oregon, Vintners Inn in Santa Rosa, Portola Hotel & Spa in Monterey Bay, Ravella at Lake Las Vegas, The Ellis Hotel in Atlanta, Woodmark Hotel on Lake Washington near Seattle, Sedona Rouge Hotel & Spa, The Canary Hotel in Santa Barbara, The Keating Hotel by Pininfarina in San Diego, Cambria Pines Lodge in California, the Dundee Resort & Golf Club in Nova Scotia, Solis Lough Eske Castle in Donegal, Ireland, Hotel Termes Carlemany in Andorra, the Radisson Blu in Cannes, Hotel Imperator Concorde Nimes, France, La Clairiere Bio et Spa Hotel in Alsace, France, l'Hotel Roussi'hotel in France, The Feathers in Cotswolds, England, Hotel Villa Lutece Port Royal in Paris, Pestana Hotel Berlin Tiergarten, Furstenhof Celle in Hanover, Schlosshotel Lerbach near Koln, Princeotel in Barcelona, Royal Spa Kitzbuhel Hotel in Austria and Ryad Mogador Agdal in Marrakesh.
Chris Loughlin, Travelzoo's Chief Executive Officer, said: "The results from the first 40 Getaways clearly indicate that our subscribers across the globe like our new Getaways program. Resorts are also very pleased that we can now showcase the complete resort experience, including rooms, restaurants and spas. It is also very compelling for resorts to offer these experiences to those Travelzoo subscribers who live within their local drive markets, these are travelers who might not normally consider staying at a local resort, but if the offer is attractive enough, they are happy to take a leisure break, even during slower off-peak periods."
Emre Erkul, Director of Marketing, Borgata Hotel Casino & Spa, said: "Travelzoo's new Getaways program helped us sell over 1,000 midweek packages for last-minute stays in June. Most of the guests are new to the property and coming from our primary drive markets, Philadelphia, New Jersey and New York. Unlike other hotel marketing programs, Getaways allowed us to create a customized package that showcased the Borgata's exceptional fine dining and entertainment experiences, not just a discounted room rate. This promotion has been extremely positive for the brand and has exposed many new customers to Borgata."
Sandra Vivas, General Manager for The Keating Hotel by Pininfarina, explained, "We learned more about Getaways after we saw how successful our restaurant was with a Travelzoo Local Deal promotion. What we liked most about the program was the quality of the guests; Travelzoo definitely has a more mature crowd who are not afraid to spend. That's honestly why we did the Getaway promotion, because we knew what type of guests we would attract."
Jim Glanville, General Manager for The Essex Resort and Spa, shared: "The Getaways program afforded us the opportunity to fill distressed inventory during a transitional season while having the unexpected benefit of incremental spend exceeding $100 per visit on top of the package that already included spa and dining credits. Nearly 100 percent of the guests that were attracted through this promotion were first-time visitors and likely would not have experienced us otherwise."
Percy Brandon, General Manager of the Vintners Inn, offered up the following feedback, "As a boutique 4-Diamond luxury inn with 44 rooms in the heart of California Wine Country, we try to ensure we attract the right guest demographic to match our property. One highly-challenging guest can have a very detrimental impact on the mood of the entire property. With Travelzoo, we were able to attract very much the right match. This was driven by the high-quality nature of the audience they have attracted and the fact that the Getaway promotion was not just a cheap room, it included an entire experience – room, wine, dinner and local experiences. The offer itself was naturally up-market and priced as such."
Maja Zieman, Director of Sales at the Pestana Hotel Berlin Tiergarten, explained, "Travelzoo Getaways exceeded our expectations by far, with more than 1,500 room nights booked."
Patrick Brunet, Yield Manager de l'Hotel Roussi'hotel in France shared, "The distribution was well-targeted, and the journalistic write-up positioned the values of our establishment in a creative and objective manner. The results are very impressive."
Luc Morel, General Manager of the Feathers Hotel in the Cotswolds, England, said, "We were impressed with the quality of the guests Travelzoo brought. More than half of Travelzoo guests upgraded to a higher rate suite, and they were happy to spend additional money on food and beverage once on property."
For more information about Travelzoo and Getaways, please visit www.travelzoo.com.
About Travelzoo
Travelzoo Inc. is a global Internet media company. With more than 23 million subscribers in North America, Europe, and Asia Pacific and 23 offices worldwide, Travelzoo® publishes deals from more than 2,000 travel and entertainment companies. Travelzoo's deal experts review offers to find the best deals and confirm their true value. In Asia Pacific, Travelzoo is independently owned and operated by Travelzoo (Asia) Ltd. and Travelzoo Japan K.K. under a license agreement with Travelzoo Inc.
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