My guess is, by doing a 2000 to 1 RS, they already took into account that, for most people it won't be worth paying an extra $20 to exchange their shares and simply will drop their "investment" into HPON, that way they eliminate more shares from the O/S and it gives them more freedom to re-issue shares under the new name.
So, all things considered, for me it is the same as if they went bankrupt.