For that matter, the world could exist without 99.9% of the products available within any given sector. The number of choices that are available is what makes the consumable product retail market so dynamic, and WNBD only needs to capture less than 1% of the market to become an extremely successful business.
Case and point: If you have coke.... why do we need pepsi? If you have 7-up.... why do you need sprite? If you have nestle bottled water.... why do you need dasani?
Isn't it comforting to know, however, that if fff is correct, then that means we have had sales of $500,000+ dollars only reaching .0001% of the world's population. Imagine if we reached .0005% or even .001% If we ever got up to a lowly 1%, then by fff's own admission, we will have arrived in being a billion+ company! I can live with only 1% - how about you?
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