I guess what the CYGX PR is comparing to, is more for the knowledgeable, cutting edge scientists in the room (like yourself), and not too much for the guy waving his hand in the back of the room (like me).
The DNA can be administered either in a saline solution injected through a hypodermic needle or on DNA-coated gold beads propelled into the body using gene guns.
Its like the gun used in Star Trek Bones the Doctor would use it all the time .LOL
the significance of this PR. But what of those who don't read this board? I wish someone could get it through the THICK skulls of MS & company that the company (and SH value) would be much better served by a more thorough description -- IN THE PR -- of the background and implications of a development like this.