I know what you mean, but stay calm. New Pr's, sales, etc. will come and you will be wondering why you ever felt this way. How do I know? Well I don't, but I believe it will. I have owned this for almost two years in different amounts, buying and selling but always held some. But one day I almost gave up and sold it all. Came oh so close but didn't do it. I had 200000 shares that went all the way down to like only worth 480.00 at one point. Now? Well lets just say I am a happy camper. I have been burnt in another one so I sold some, made some money, bought back at lower prices, but I am still way ahead on paper. Keep the faith