Best part; "This morning, SFIO combined two important pieces of information into one press release, but I think the news of hiring a new director might be more important than RE/AL clearing customs (since it was a given that customs could not hold up the shipment after the FDA ruling that declared e-cigarettes to be nicotine delivery devices).
Tammy Dunn has over 25 years of executive experience, so her addition as a director can only be viewed as a positive development. The company would not be hiring new board members if they were not confident in the long term prospects of the company, and as I recently learned in my Integrated Business policy class, hiring board members from outside the company increases value by bringing new contacts and talents to the company.
In addition, I recently found some interesting information about William Whalen (the Vice President of Sales/Marketing). He is the President and CEO of EBS worldwide, an established private company that has distribution contracts with large companies. He graduated from the Wharton School of Business with an Entrepreneurial Management degree, so his pedigree is well established. Some people have been talking negatively about the marketing strategy of SFIO, but I am confident that the best business school in the world gave him the knowledge to know the most cost effective way to market the product and company."
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