It is a brave new world that has given you the same medium as the "jabbering director" along with the same rights to share your opinion. The big difference is that whether I agree with sunbits and his touchy feely approach or not he does not hide behind a screen. If you wish to discuss brand management - the fact is assets or not, Sunlogics presents itself as a public company in the solar and renewable marketplace. They claim projects and relationships with reputable companies - and as a public company report to their shareholders and partners - that is what they've signed up for - and it is in my opinion that All of us and their partners will push "the brand" to deliver what they stated.
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