Under the current ongoing positive, but disruptive, circumstances to increase efficiency, I will have to agree to disagree with you on this point.
The other stuff does matter a great deal when you get to the bottom line. The company is currently undergoing a massive restructuring to reduce spending while simultaneously increasing awareness. That is something that just took full rooting in the past Q but will have dramatically positive bottom line effects in the quarters to come once those roots begin to sprout.
Mark this post and I will prove it to you during the course of the next three quarterly filings this year.
Overhead cost reduction, repayment of major loans, and product promotion into potential full-fledged NAs will obviously have a fully expected negative impact on Q1 due to initial spending but they will greatly offset that initial spending in the next few quarters.
I theorize that in the next 9 months, there will be much more substance in the blogs and some that have already been stated will finally cross the threshold of becoming materially newsworthy. As such, I would venture to see an almost, if not a full, doubling of substantial material PRs during this time-frame as compared with the previous 3 quarters.