99.9% of these companies don't go anywhere. If they were they would be trading on a better platform, like the nasdaq or nyse, amex etc. I never invest, i never go long because there is no such thing in these companies.
You have to get in and get out, or short it. Being a bagholder sucks i have been one before plenty of time. Then naturally you have to pump it and justify why it will go back up when secretly you know it won't.