page 18 of the 10K - clear, concise and answers the question.
End of subject (the long form of the birth certificate)
Company recorded $675,000 and $103,000 and $32,000 as stock-based compensation to consultants, an independent director and an IR firm, respectively, during the year ended December 31, 2010.
Those consultants who were granted stock as compensation are working as branding strategy and financial consultants. The branding strategy consultants help the Company conduct stage analysis in the development of products and the industry; analyze customers’ motive of purchase; analyze market segmentation of similar brands; set strategic models and develop principles of the Company’s self-owned brands; assist the Company in identifying target consumers and designing brand development strategy; advise the Company on implementation of brand strategy including brand recognition, packaging, advertisement, etc. and draft brand strategy planning reports. The financial consultants provide the Company financial advice on matters including: mergers and acquisitions (“M&A”), management buy-outs (“MBO”), restructuring, asset management, investment and financing.