Actually ... there is NO COMPARISON between JBII's FUEL OIL and the competitions pudding. And it is not actually pudding, of course, but sludge. Yes it has a btu value to it ..... but I've picked product like that up before in a vac truck and charged $.80 cents a liter to dispose of it. As per the description of it .... here in BC it would be deemed A hazardous waste. Maybe I'm missing something .... but I cannot understand how "sludge" can ever make anyone any money?