Replies to post #6987 on Performing Brands, Inc(fka PFOB)

[BamaDreamer]

CORRECTION: I posted 27% of all energy drinks are consumed by Hispanics. That's teens. Hispanic over the age of 18 consume 41% of all energy drinks.

Blacks and Hispanics over the age of 18 accounted for 41 percent of the total energy drink market in 2008 (Mintel, 2008).

http://www.docstoc.com/docs/63001751/Red-Bull-Pricing-Strategies