Those extra expenses were embedded into the Q3-Q4. Look at the promotion, consulting, professional fees and such. Those go away for the most part or should in Q1-Q2 '10.
I'm not propping up '10 because we spent way too much on glitz. We did not get what we paid for in KK or the celeb stuff imo. Although some would argue that it launched the company and created buzz which wouldn't have existed without KK and the fluff.
All I care about is 2011. DA was clear about cutting expenses in 2011 and I have no doubt he understands how important shareholders are to this company moving forward.
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