The way I'm looking at is this - Miller is 70 years old and has put a lot of years into Feel. They have lost money since inception. He can't work forever and the company in it's prior state has little value other then to sell the IP to a big name if possible. So instead he is trying to get this company moving forward and create some value in it - as a legacy for himself and his family (and shareholders of course).
He spent a lot of money on acquisitions for a company that doesn't make any money, so imo he knows full well the risk/reward here. If they can succeed with their plan, this will be a profitable company in under a year with quadrupled revenues. If he fails, the company will likely cease to exist. But if they carried on with the status quo and never tried to expand the company would just continue to lose money and cease to exist anyways.
But they seem to have all their ducks in a row and Miller strikes me as being extraordinarily intelligent so I'm tucking away my few shares and will watch where they can take this. Might even add a few here and there as the mood strikes.
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