Agreed fff...looks to me like Eric is juz trying to keep his core holders abreast of ongoing developments so they don't get frustrated and reduce their positions prior to some meaningful deals with american retailers finally landing.
However, with WNBD the stock already eroded as much as it has been over the past 15 months...the core longs still here have already made the decision to sink or swim with him...making his blog about Do It Best a wasted effort in the big picture. Because when it comes to stock promotion...finalized deals in the form of official PR's is what breathes life into eroded stocks...especially since the over-whelming majority of WNBD core longs are already tapped out.
So personally, although the Do It Best progress blog is great news imo...it would've had fantastic impact if no-one knew about it and Eric surprised the entire market with a finalized deal PR instead of a telegraphed blog...again all juz imo glta