I think the big picture if you’re a "long" investor (not sure of your current position) in this company is not what Mel B does for the immediate PPS, but what she does for Bravada as a company. If the company becomes a success through celebrities, ecommerce, foot traffic, location, face book, Google rankings, or just plain old successful future business ventures, then the PPS will follow its success. Whatever it takes to produce positive results and those positives results portrayed to the shareholders (in a timely matter). Anytime Bravada shows up on TV that is a plus I believe. I personally might have taken a different approach to this business, but I’m in the hospitality business, not the retail business. So I cannot scrutinize DA with any level of expertise to his approach. I invested my money in Bravada accepting DA as CEO of this company and running Bravada how he feels is best. Sure I get frustrated, but it’s still the decision I made, If I didn’t like the way he does things, I can only blame myself for not doing more research before I consciously made the decision to invest. I am hoping for success and an excellent return one day and currently standing by investment with no regrets. GLTA Go BRAV
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