I think Muscle Pharm is a product that will sell very well, but they are spending way to much on marketing for a two letter name, that is not well known yet.
I dont think most UFC fans know what SA stands for or care to know what it is about.
The same thing can be said for MP. If UFC fans knew that MP stood for Muscle Pharm, they probably would be interested in trying the product. Thats why I think the Strikeforce was better advertising last nite, because the Muscle Pharm was visible last nite.
Bottom line last nite was their best advertising yet.