HELL YES IT IS. I dont understand WHY people bash it. The target market aims towards ADULTS. KIDS dont have money. Their role is only influential; who makes the decision???????
PARENTS. I never had money to buy video games as a kid. Troy is very smart marketing this. Does he not have the largest position in this sector????
People forget that. Once separate platforms come up (and i dont care who says otherwise, it will eventually) this company will SOAR. The target market will go continue to be adults, and the product (either width or depth..forgot what its called in my mrktg book) will help further expansion.