TDA won't let ya buy it, that prolly don't help the volumn. and FINRA hasn't set an ex-date yet. if those dates the company has come up with stand, then ex-date would be monday 4/18, rec date 4/8, paydate 4/15. which means ya need to own it on 4/15 at the close to get the divy (4-1 stk). lot of peop that play splits/divys won't buy till they see it on the daily list, which happens when FINRA sets the ex-date.